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Part – the Second
Welcome back! This is the second part of the post that I started last week on the Virtual Partner Event. This took place in April 2024 and although I was unable to attend the event live, I wanted to share with you what I learned. If you’d like to read part one you can do so here.
Accelerating Your Profits With Email
“Accelerating your Profits with Email” was the subject of this virtual partner event. All about the importance of email to follow up with your audience who have willingly joined your email list or who have given you their email address as part of, for instance, a Facebook lead ad campaign.
The continuation starts here…
Get Comfortable Being Uncomfortable
The prospect of writing emails to perfect strangers will likely bring on some of the following thoughts. Like anything when faced with doing things that take you out of your comfort zone.
- What if people don’t like me?
- What if I say the wrong thing?
- What if people unsubscribe?
The sad truth is some people won’t like you or sometimes won’t agree or won’t like what you’re saying. And there will be people who unsubscribe. It’s inevitable, we’re only human and different people react in different ways.
If you achieve your goals and get that lifestyle you’ve dreamed of, what does it matter if a few people along the way don’t like you or disagree with you? What if a few unsubscribe because they’re not interested in what you have to say? There will be times when your audience has mixed feelings towards you and that’s just part of life – take the bad on the chin and take the good and celebrate.
What Do I Say In My Emails?
If you’re stuck for something to say, take a leaf out of the Beginner’s Advantage teachings. The simplest way to think of content is to be aware of things happening in your day-to-day life. You can get all the content you need just by being awake! That way you don’t have to be the world’s best copywriter, instead you’re just sharing what you have done with your audience.
- What happened in your home
- What happened at your job or in the office
- What happened at the shops
- What happened at your friend’s house
- What happened online
- What have you done in your business
- What lessons have you learned
Email Structure
These are the suggested components of your email.
- Subject line
- Email body (story)
- Open loops (optional)
- Set cliffhanger (optional)
- Offer/Call to action
Getting the Email Opened
The subject line needs to be something that will fire up their curiosity. It can be something shocking, weird or different.
Cliffhangers at the Start … and End
Cliffhangers are very often used in TV programs to entice the viewer to come back and watch the following episode. We can use the same approach in our emails.
We can open a “loop” at the beginning of the email by starting off sharing something but then stopping before reaching the big reveal. Also mention that you will come back to it. For example: “Oh my goodness, you will not believe what I just saw coming out of the store just a few minutes ago. I’ve never seen anything like it before. I’ll share it all shortly, but first…’
Then later on you can remind them of the “loop” we opened. “…Oh, I nearly forgot, that thing that I saw earlier… It made me laugh so much. But I’ll explain all in the next email; I hope you like a good laugh.”
Making an Offer/Call To Action (CTA)
It’s good to make an offer or give a call to action in every email unless there’s a specific reason not to. If it’s a direct promotion, it’s straight forward to see how you’re making an offer within the main body of the email.
Here’s a simple way to include an offer in an email even if it’s not a promotion. At the end of the email say something like…”P.S. Almost forgot, did you read this book yet? (Just cover S&H to get it. It’s great!).
Mail More, Make More
Times have changed. There was a time when emailing once or twice a week was the “done thing”. Today, people have busy lives and short attention spans. They forget opting into our lists so we must do our utmost to not let them. It’s your list so you must do what you feel is right for your business. Define your approach and once done, stick with it and be consistent. Treat your email marketing in the same way that you would like to receive emails.
It is recommended to email daily but you can build up to it. When you practice this style of writing to your audience and stick to it, you’ll begin to repel some people, but others will be magnetically attracted. They will want to get your emails; they will want to open them; they will want to consume them.
Best Practices
- Never buy email lists – Ever!
- Only email people that have opted into your list.
- Email daily (or whatever you have decided).
- Always have their best interests at heart.
- Perform regular list hygiene.
And To Recap
- Use what goes on in your day-to-day life as content for your emails.
- Have a subject line that is curiosity driven, strange, odd or intriguing.
- Where applicable, open loops and use cliffhangers.
- Repeat daily (or whatever frequency you choose).
And There’s More…
And you thought that was the end. Tune in next time for the exciting conclusion – from the perspective of another one of our fantastic coaches.
Thank you for watching, er- reading. Once again, let me know in the comments if you have any questions or just leave me a “hello”. I hope you enjoyed reading this and it has been helpful. As always, it’s been a pleasure to see you in here.
Until next time.
Take care.
P.S. Did I mention there’s more to be revealed in next week’s exciting adventure? (See what I did there?)
Andy, this was very insightful! I really appreciate the practical tips on using everyday experiences for email content and the importance of being consistent with emailing. The idea of using cliffhangers is brilliant and should keep readers engaged. Looking forward to the next part!
I’ve been held up with the whole email thing. Your blog post makes me want to keep moving forward. Thanks for your helpful summary.
Andy, this is a great recap of the virtual partner event! I remember being so pumped after attending, but then I sat down to write my emails and felt stuck. I have been working on an email sequence for a little over a month now, and it is really true: practice, practice, practice, and you will get better. These are great tips, and I appreciate you sharing all this incredibly helpful information. I plan to sit down and keep working on emails, and over time hope they get better and better until I am an expert copywriter! Currently, after setting up my business, I believe emails are now going to be the most important focus. Like you said, mail more, make more!!!!!
Andy – This was such a great summary filled with great tips and a few things I had not considered. I appreciate you providing this as a resource. On the same call as you were, and it is difficult to get everything. Why the summary is so important to me as it is not only a reminder, but I learned a few new things. Have a great week!
Hello Andy,
I thoroughly enjoyed reading about “Accelerating Your Profits with Email” from your Virtual Partner Event recap. The insights you shared on the importance of embracing discomfort, taking risks, and connecting with your audience through email were truly enlightening.
The reminder that it’s perfectly okay for some individuals not to resonate with your message or choose to unsubscribe serves as a valuable lesson in embracing authenticity and staying true to your goals. It’s inspiring to see how you emphasize the significance of learning from day-to-day experiences and integrating these stories into your email content—making those connections more genuine and relatable.
Your breakdown of email structure, from creating compelling subject lines to incorporating open loops and cliffhangers, provides a practical guide for engaging readers and driving action. The emphasis on daily emails and maintaining list hygiene showcases a commitment to consistent communication and building meaningful relationships with your audience.
I’m excited to see how you continue to share valuable insights and strategies in your upcoming adventures. Your passion for email marketing shines through your words, and I’m looking forward to learning more from your experiences and expertise.
Thank you for sharing these valuable takeaways, and I can’t wait to read more about your journey and discoveries in your next post!
Take care and looking forward to the next update.
Warm regards my friend,
Ezequiel
Andy,
Thank you so much for the recap on accelerating profits with email. I really needed this reminder! I’m currently working on my emails, and your suggestion to write about what has happened to me in any given day and put that in my email is such a great idea. It made total sense to me.
Sherri
For me the most important takeaway from this post is the emphasis on consistency in email marketing. I KNOW this is something I need to master… The practical advice on maintaining a steady flow of communication with your audience has been incredibly helpful. It reinforced for me, the importance of staying present and engaging with subscribers regularly to build trust and keep them interested. This insight has motivated me to revamp my email strategy, focusing on regular, value-packed updates rather than sporadic messages. Great read, Andy!
Hi Andy, Thanks for the cheat sheet on the event. Great summary of the takeaways. Couldn’t help but to laugh when I got to the end and realized you left an “open loop” to compel me to want to read your next post. Excellent proof that the strategy works. I haven’t been using the strategy, bu thanks to you I’m going to start. Take care, Michael
Hi, Andy!
I like your tip about how it’s okay if some people don’t like you.
I listened to Napoleon Hill’s Law of Success last night. He named six big fears people struggle with, one of which is criticism. That resonated with me.
I didn’t realize my fear of criticism was holding me back. Now that I think about it, that makes so much sense! I don’t want people to think little of me or scorn me…
But you know, an email probably won’t cause that much derision! LOL!
I’m just thinking too much of myself!
Thanks for helping me take myself less seriously!
Here’s to being lighthearted!
Nakina
Hi Andy,
Great post! The tips on email marketing are really insightful, especially the emphasis on storytelling and cliffhangers to keep readers engaged. I’m excited to try out the strategies you shared, like using daily life for content and increasing email frequency. Looking forward to the next part!
Meredith
Thanks for sharing part two of your blog post, I was looking forward to reading it and it’s packed with valuable insights! I love how you emphasize getting comfortable with being uncomfortable; it’s such an essential mindset for growth. The tips on email structure and using cliff-hangers are genius – I can totally see how they’d keep readers hooked. Also, your advice on consistent emailing is spot on; it’s all about staying top-of-mind with your audience. And yes, never buying email lists – that’s a crucial rule! Keep these great tips coming; they’re super helpful!
Hi Andy,
Great recap of a fantastic day. Several valuable points and great insight on what & how everything comes together with Affiliate Marketing.
Great strategies as well because if you don’t have a game plan, well, there’s a good chance you won’t win it the way you want to!
All the best!
Andy, thanks for the great recap! It’s such a refreshing read as we often forget the things we are learning as we push each day to move forward. These reminders are great for pulling us back to the basics. Looking forward to your next discovery post.
Hi Andy,
Another great post! You really captured the essence of the partner event!
You included samples of what to write and laid it out so well.
I attended live and I feel like these posts are better than the notes I took during the event 🙂
I’m going to bookmark these posts to reference when I need to come back to reference it.
Excellent job!
Denny
Hi Andy,
Feeling comfortable being uncomfortable was very insightful to listen to. There were many times when I was afraid of doing certain things for different inexcusable reasons. Usually, it was because of shyness or fear.
When I started this blog, I wasn’t sure if I should discuss my Mission Statement. I was uncomfortable sharing it because I wasn’t sure If I would succeed in affiliate marketing.
At the moment, that fear and doubt about my success are fading away. As long as I keep moving forward, I slowly feel more comfortable sharing things about my life and my failures in this business.
thank you for sharing.
So many great takeaways that I almost feel I don’t need to view training as I also missed! haha.
But I will as you got so much value from it and this area of Accelerating your Profits with Email is the next big step.
Thank you