Virtual Partner Event – April 2024 – Part One

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Becoming a Successful Affiliate Marketer

As you may know from previous blogs, I am learning how to become a successful affiliate marketer. I embarked on this journey around six months ago by enrolling in a course run my mentor Dean Holland. This has been the most eye-opening experience for me, pushing me to take on things that, once upon a time, I would never have dreamed of doing. If someone had suggested back then that I should start writing a blog or make videos featuring me talking to the public on social media, I would have laughed in their face.

I’m Doing This!

But here I am so many months into this and I’m doing both of those things and more. These are things that were so far outside of my comfort zone that it’s not funny. During my career before I retired, I always shied away from attracting attention to myself. During meetings with my peers, I was always the one sitting quietly in the background, hardly ever asking or responding to questions. If asked to do a presentation, I would always find an excuse not to do it.

Peeking Out of my Shell

Since my retirement, I have come out of my shell somewhat and doing this training has helped enormously. I am learning new things all the time. I never imagined that one day I would learn how to create a website and what to put in it. How to create a sales funnel, how to use a lead magnet to encourage everyday people to come on to my email list. Good grief, I didn’t even know what these things were! And yet, here I am – I’ve done all that… and more. It’s true, I haven’t made a cent yet, but I know that it does and will take time.

Certified Partners

The lucky few embarking on this course are known as Certified Partners. Our initial training culminated in a series of examinations that enabled us to be bestowed with that coveted title – Certified Partner. The course itself is called The Beginner’s Advantage.  Once every three months or so, my mentor and his team put on a special webinar for the Certified Partners known as a Virtual Partner Event. I was unable to attend live the latest one held in April 2024 but I have now seen the recording and wanted to share with you what I learned.

Accelerating Your Profits With Email

“Accelerating your Profits with Email” was the subject of this virtual partner event. All about the importance of email to follow up with your audience who have willingly joined your email list or who have given you their email address as part of, for instance, a Facebook lead ad campaign. It starts with a few home truths and while they may seem obvious, we don’t always appreciate them unless they are spelled out and you can see them in black and white.

  • Sending emails is great but if they don’t get opened, your audience won’t read them.
  • If your audience doesn’t read them, they’re not going to take action.
  • If the recipients don’t take action, you don’t send traffic to your offers.
  • If your offers don’t get traffic, you don’t make money.

Email Delivery

This can be defined in two ways: –

  • Successful email deliverability is where your email arrives in the inbox of the recipient as it was intended.
  • Unsuccessful email deliverability is where your email never arrives in the intended inbox because it has been diverted to a spam or junk folder or it has been prevented from being delivered by an Email Service Provider (ESP). This leads neatly into…

Email Reputation

The first step towards successful email deliverability is sender reputation. Nowadays, your sender reputation is determined in a variety of ways.

How recipients are interacting with your emails is most important. If your audience are opening, reading, reacting to calls to action, clicking links or even replying to your emails, then ESPs know that your communications are wanted.

Your reputation can also be impacted by the content of your emails. The layout, the links included, words in the subject line and wording within the body can impact the reputation of your emails.

SPAM Complaints

One of the strongest negative signals given to ESPs is when your email is marked as spam by the recipient. A spam complaint rate above 0.1% is considered high and may result in poor deliverability. Put another way, only one in one thousand emails can trigger an ESP to treat your emails in a negative way. Any more than three in a thousand could result in your emails being blocked all together, so it pays to be very careful.

SPAM Traps

Spam traps are a type of fraud management tool, used by ESPs and blocklist providers to identify spammers so they can block emails from them. A spam trap looks like a real email address, but it doesn’t belong to a real person and can’t be used for any kind of communication.

Invalid Email Addresses

Sending emails to a large number of invalid or non-existent email addresses is a definite negative signal to ESPs. A good way to avoid this is to immediately remove any bounced addresses from your email list. The same goes for abandoned email addresses. If the owner of an address has not opened any of your emails for a long time, then it’s best to remove them from your list; a general rule of thumb would be two to three months.

I will leave it there for this episode. To be continued…

Let me know in the comments if you have any questions or just leave me a “hello”. I hope you enjoyed reading this and it has been helpful. As always, it’s been a pleasure to see you in here.

Until next time.

Take care.



15 thoughts on “Virtual Partner Event – April 2024 – Part One”

  1. Hi Andy – You’re doing this, and it appears as if you’re doing this well! This is a great summary of the webinar and I was also on that call. Email and email follow up is so vitally important. Some say it is possibly the most important thing that you can do after you set up your system. It offers that personal touch of one-on-one service. I look forward to part two of this blog. Have a great week!

  2. Andy, congratulations on your journey! It’s inspiring to see you step out of your comfort zone and embrace new skills. Learning about email marketing’s importance and strategies is crucial for success. Ensuring email deliverability and maintaining a positive sender reputation are key insights. Keep up the great work, and looking forward to your next update! Thanks, Atif

  3. Hi Andy, Email marketing is a strategic part of our business. And you outline the pros and cons very well. I am attempting to get into the habit of emailing every week. Dean suggests every day. Perhaps I will, when I have more people on my list!

  4. Wow, what an inspiring journey you’re on! It’s amazing to see how far you’ve come in just six months—developing your own website, creating sales funnels, and building an email list are huge accomplishments I hope you are celebrating all the steps you are taking along the way! I commend you on your courage to step out of your comfort zone and engage with social media and public blogging. It’s never easy to tackle these new challenges, especially when they were areas you previously shied away from. Your story is a great reminder that growth often happens outside of our comfort zones. I always say it, but to be successful in any endeavor, you must get comfortable feeling uncomfortable, lol!

  5. “Andy, your journey from ‘I can’t believe I’m doing this’ to ‘Hey, look at me, I’m doing this!’ is seriously inspiring! 🌟 Who knew retirement could be the start of such an exciting new chapter?

    Keep rocking those sales funnels and email campaigns.

    Remember, every unsubscribe is just one less person standing between you and your next big win!

  6. I need to learn more about the spam traps so I can avoid them. Hopefully if I’m not spamming anyone I won’t have to worry about it.

  7. Hi Andy,
    I wanted to express my appreciation for your honesty in the process of becoming a successful affiliate marketer. It’s inspiring to see how you have pushed past your personal boundaries and delved into new activities, such as writing a blog and creating videos, which once seemed unthinkable.

    It’s encouraging to witness how each step has allowed you to step out of your comfort zone and acquire skills you never imagined mastering. While you haven’t generated income yet, it’s clear that you are building a solid foundation for long-term success.

    The key points about the importance of successful email delivery and managing sender’s reputation are crucial for establishing effective communication with your audience and achieving positive outcomes in your online business.

    I appreciate how you share your experiences and knowledge, and I look forward to continuing to learn and grow with you on this affiliate marketing journey

    Thank you for your valuable contribution and for opening up about your path!

    Until later, my friend.

  8. Hi Andy,

    Your journey into affiliate marketing is incredibly inspiring! It’s fascinating to hear about how much you’ve grown and the steps you’ve taken outside your comfort zone. It’s clear that your training with Dean has been transformative, not just in terms of skills but also in confidence.

    Your breakdown of the recent “Accelerating Your Profits with Email” webinar was particularly enlightening. Email deliverability and sender reputation are crucial aspects that are often overlooked by beginners.

    It’s amazing to see how you’ve tackled creating websites and sales funnels, things that once seemed so daunting. Even though you haven’t made money yet, your persistence and the knowledge you’re gaining will undoubtedly pay off.

    Keep sharing your progress and insights. Congratulations on everything you’ve achieved so far, and I’m looking forward to your next update!

    Take care and best of luck to you!


  9. Hello Andy,

    Thank you for sharing. I’m putting together a list and I shall be sharing my findings with my audience on those that are taking advantage of the Beginners Advantage and actually sharing their journey.

    Much gratitude!

  10. Andy, Great Post! Your excitement really stands out in your writing about all the things you are doing that you never thought were possible. Thanks for laying out the event in such a clear and concise way. I look forward to your expanding of this in your series.

  11. Hi Andy, Your story is inspiring as it highlights the importance of stepping out of your comfort zone and embracing new challenges.

    It’s encouraging to see how much you’ve learned and achieved in just six months.

    You accomplished that through continuous learning and adapting even while it was all new to you.

    This is key to long-term success.
    One day at a time.

  12. Hi Andy,

    Good job on keeping the good fight going. It’s been six months of constantly learning week after week.

    We’ve been working together on this since December, and that’s part of the process; sometimes, it takes time to see the ultimate results, but at the same time, we have achieved a lot already. Creating websites, blogs, funnels, and emails does take a lot of work, but many of us were able to complete it. I would consider these the smaller goals.

    I hope anyone person interested in affiliate marketing gains value from reading your posts.

  13. Hi Andy,
    I can relate to coming out of the shell, I was the same way, quite introverted. Congrats, that alone is a huge success, and you’ve accomplished so much on top of that!

    That was a great virtual event, I remember it. you’ve captured and shared such important info with emailing our list. look forward to part 2.

  14. Hi Andy,
    Great virtual event that’s for sure! and a big Bravo Zulu for you coming out of your shell and finding your own in this Affiliate Marketing world!
    Getting out of our comfort zone – or as Dean would say: Be Comfortable Being Uncomfortable!
    All the best!

  15. Sarah Goulding

    It’s awesome to hear about your journey into affiliate marketing – you’ve really taken on some big challenges, like blogging and making videos! It’s so inspiring how you’ve pushed past your comfort zone. Even if you haven’t seen profits yet, it sounds like you’re gaining valuable skills and knowledge. Looking back at your progress must make you fell so proud.

    Keep up the fantastic work, and I’m looking forward to hearing more about your progress in the future!

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