Facebook Lead Ad Training – Week Three

Facebook Lead Ad Report

My lead ad is still progressing nicely, and my list of subscribers currently stands at thirty-seven. One person has unsubscribed. On the email sequence follow-up, it’s a little too early to draw any conclusions about making any changes. I have nine emails in the sequence and the average open rate is around thirty percent. It’s quite surprising that not many people have clicked the link to see the lead magnet. Only ten out of thirty-seven have done so.

FB Ads Lab Week Three Training

Week three was all about emails. The ad is the “hook” that brings the people to your list. The email follow up is the key to bring the people to your world. It builds the relationship and gives you the chance to let them get to know, like and trust you, and ultimately to present your offers.

The Auto Responder

Sending out emails to your new subscribers manually would be virtually impossible and so unwieldy. The answer: the Auto Responder. Affiliate System has a built-in auto responder that enables you to create an email sequence that is automatically invoked when a new subscriber responds to your Facebook lead ad. You can introduce a wait period between each email. So as not to overwhelm my new subscribers, I chose to send an email once a day.

First Step

When customers join the email list, they should go through a welcome email sequence of a minimum of five emails, but this can be many more. My personal preference was to send nine emails in this sequence.

The purpose of the email sequence is to: –

• Give them access to their free gift.
• Tell them what you’re about and how you can help.
• Build trust and give them the chance to get to know me.

First Email

This is a rough outline of what the first email would look like.

• Greeting
• A link to the free training gift
• An introductory brief about you
• A reference to the free training again
• A mention of the next email to come in whatever time frame you choose (1 hour, 1 day, etc) with a mention of the subject line.
• Exit farewell (e.g. Take care and speak soon)
• Your name
• S. Unsubscribe if you don’t want to receive these emails (but you can keep the free training)

In the Emails That Follow

• Introduce the topic of Affiliate Marketing
• Introduce yourself and the story of how you started
• Tell the story of your initial struggles to make money online and how Dean’s book and mentorship has changed everything
• Talk about what affiliate marketing allows you to do nowadays

Several more Emails

• Try to follow a similar pattern
• Address their desire to make money/change their lives
• Tell a short story about how you’ve done it or how others have done it
• Repeat the same things but in different ways
• Never forget that most subscribers won’t read all of your emails
• Don’t be tempted to lie and say you’re doing better than you are
• You’re already ahead of 90% of the people out there who haven’t taken any action at all
• Inject your personality in your emails; you are unique. The more this shows in your emails, the more the readers will remember you
• Don’t be shy of sharing your struggles; people relate to that in a big way

What Happens Next?

After the initial email sequence has finished, the subscribers are then added to a general list. This is done by means of adding a tag to the subscribers’ profile as the last action in the sequence. From this point we start sending broadcast emails. The aim is to send 3 to 5 broadcasts a week, or at the very least once a week

• Use story-based model to your emails
• In practice a good pattern would be
  • Hook
  • Story
  • Transition
  • Lesson
  • Call To Action (CTA)
  • PS.

If You’re Stuck and Uninspired

• Think of your own questions
• Remember, you can say the same thing over and over, just in different ways
• You can repeat the things you say in your blog or videos
• Sometimes it can be easier to dictate your email rather than type it.

Best Tips

• The best way to get good at emailing is to email. Just do it and do it often.
• Keep it clear and simple
• Write how you would speak
• Keep paragraphs short
• Make it very clear what people have to do (“click here to get your free gift”)
• Write as if you were addressing a friend
• Work on your subject lines; create curiosity
• Occasionally give people a reason to reply (a simple “Yes/No” question works very well
• Remind people they can unsubscribe
• Include a PS (many people scroll right to the bottom)
• Treat your list like gold from the moment they join even if they don’t buy
• Always reply to emails – even the horrid ones
• Always remember, whether someone buys or not, them being on your list is extremely valuable

Next time, I’ll cover week four; all about setting up your ad in Facebook.

Have A Great Week

I’d be delighted if you’d like to leave a comment or let me know if you have any questions or just leave me a “hello”. I hope you enjoyed reading this and it has been helpful. As always, it’s been a pleasure to see you in here.

If you’d like to subscribe to my free newsletter, there’s a link in the side bar (or beneath this if you’re viewing on a mobile) or you can find a link here. (There’s a couple of gifts in it for you!)

Until next time.

Take care.

Andy

PS Have I mentioned the free book that opened my eyes to the world of affiliate marketing before? Click here to check out The Iceberg Effect now. It’s free to anywhere on planet Earth; just cover the shipping and handling. (Other planets may incur much larger costs.)